I started building a Facebook account and a Facebook Page. I did research on the most popular groups in house music and I started to send friend requests to increase the number of people from around the world interested in electronic music. I posted two messages a day sharing the songs of the artists and writing creative content. I tried to speak with other people in the music business and I started a campaign with Facebook Ads. In almost two months I increased the number of Facebook friends from 0 to 1,000, sales have increased by two-thirds and profits have doubled. It was the main goal of the campaign.